Discovery Latam Rebrand

After winning the pitch we dived in this exciting project that was the Discovery Latam Refreshes image. Under the concept "Get your hands dirty" we developed the new images of a channel that was looking for a Human and Real approach that express "the Discovery experience". We showed to the
audience how difficult it is to cross the deep forest, build a car from scratch or deceive thousands of people with a magic trick.

Discovery Latam Rebrand from Plenty on Vimeo.
That's how we reached these mixed techniques result, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist. It was a hard work in conjunction with the Discovery team to whom we owe deep appreciation for trusting Plenty. Next is the channel reel and a fun edited with the breakdown process of creating the new Discovery Channel Latinamerica!